Abercrombie & Fitch – Brand Readjustment

Abercrombie and Fitch

Abercrombie & Fitch CEO Mike Jeffries is on record for saying that he does not want “not so cool” kids or women who wear size large to wear his company’s clothes. For a man who looks like a human Pug dog (and that’s insulting the worlds Pug population), it’s a pretty inane thing to say or position to take.

But YouTuber, Greg Karber has come up with a funny, creative and simple way  to readjust the Abercrombie & Fitch brand, which I completely support,.

He’s giving their clothes to the homeless.

After scouring his local thrift shop’s “douchebag section,” Karber heads to LA’s Skid Row to dole out the clothes among the homeless population. Watch the stunt and find out how you can get involved in one man’s troll-job on a company with some pretty unflattering business practices in the video above.

Together, we can remake the A&F brand.

How d’you like THEM apples, Jeffries!

#FitchTheHomeless
Follow on Twitter: @GregKarber

Leave a Reply