This tear-jerker marketing coup will really get you in the Christmas spirit. Canadian airline, WestJet, helped to bring Christmas a little bit earlier for some of their passengers when they pulled off a truly amazing trick.
The airline, with the help of a virtual and tech-savvy Santa Claus, learned what passengers at the Toronto and Hamilton International Airports — who were waiting to board flights to Calgary — had on their Christmas wishlists this year. Once everyone boarded their planes, the WestJet team also took off — on shopping sprees to the local mall.
More than 150 WestJet employees were Santa’s elves for the day. They busied themselves with fulfilling the Christmas wishlist, wrapping the pressies and delivering them to the airport in Calgary before the unsuspecting passengers landed. Upon arrival, the weary travellers received nothing short of a holiday miracle at baggage claim.
The entire event was captured via hidden cameras and turned into an ad mimicking the poem commonly known as The Night Before Christmas.
Just one question…..wouldn’t it suck if you were one of the few who DIDN’T talk to Santa before boarding? 🙂