The band OK Go is known for their imaginative and original videos, and their latest is no exception.
This time the folks from OK Go decided to play the instruments used in the song – with a car.
They outfitted a Chevy Sonic with retractable pneumatic arms, and then drove it around with the arms hitting more than 1,000 actual instruments posted on the side of the road in a desert near Los Angeles.
What makes the entire project really amazing (and a bit crazy) is the fact that the entire stunt was not only about the visual side of things: the instruments were actually producing sounds.
For example, “each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck,” says the band in the video description on YouTube.
The video took 4 months of preparation and 4 days of shooting and recording, and parts of the video were used in Chevrolet’s Chevy Sonic ad, which premiered on Superbowl 2012.